WE UNLOCK
THE POWER OF
UNCONSCIOUS
BRANDING
Hidden beneath the surface of how consumers respond to your brand is a world just waiting to be discovered.
Brands exist as one node in a huge web of interconnected ideas and feelings. Psychological associations, underlying dynamics, and other motivations impact brand perception.
Major7 dives into this “unconscious” side of brands, to get to the heart of why consumers will ultimately choose one brand over another. Our research uncovers deeper truths and associations to unlock powerful brand growth.
Our research is a deep dive into the human psyche. While we may employ similar qualitative and quantitative techniques as other researchers, we pursue an entirely deeper level of understanding of a brand’s unconscious associations. We discover the often hidden and latent thoughts in the depths of consumers’ minds.
This insight will be a product of consumer research, consisting of:
- Focus Groups
- In-Depth Interviews
- Friendship Groups
- Ethnographies
Major7 help brands reach their true potential by employing a strategic approach involving the “4 C’s”.
We uncover subconscious brand associations in the recesses of Consumers’ minds, combine these with insights that differentiate the brand from Competitors, take great consideration of Cultural trends, and ensure alignment with the brand-owning Company’s philosophy, history and DNA. The result is development of an ownable brand that resonates powerfully with the target consumer.
Our brand strategy work includes:
- Brand Identity and Positioning
- Brand Purpose
- Portfolio Architecture
- Messaging and Design Strategy
Sometimes it takes an outsider to envision new applications or markets for a product. Major7 can help chart these new opportunities for your brand’s future. We look at consumer psychology and dynamics, cultural and competitive trends, and your brand’s unique heritage to define new territories for growth within your brand’s parameters. We develop exploratory research, generate new product and service concepts, test these concepts, and help bring them to life.
Our innovation services include:
- Exploratory Qualitative Research
- Innovation Platform Development
- Concept Writing and Development
- Qualitative Concept Testing
- Naming
- Visual Identity and Packaging Design
Humans are visual creatures that can’t help but judge books by their covers, people by their appearances, and wine by their labels. Your brand’s design, no matter what it is, speaks volumes to the subconscious. For each project, Major7 hand-picks the best concept developers, writers, designers and visual producers across media, creating a lean but world-class, senior creative team tailored to your particular brand and project.
DARYL WEBER
Managing Director
Daryl’s groundbreaking work in consumer research and brand strategy has taken iconic brands to new levels.
As Global Director of Creative Strategy at Coca-Cola Company, he developed new product innovation, consumer insights, brand positioning and brand strategy for many of the company’s billion-dollar brands.
Daryl advised Fortune 100 companies, including Diageo, Pepsico, Nike, Johnson & Johnson, and Pfizer as Director of Strategy at the agency Redscout. For Saatchi & Saatchi, he worked on Procter and Gamble brands (Pampers, Old Spice) and General Mills brands (Total, Wheaties, Fiber One cereals, Fruit Roll Ups).
Daryl authored Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands. In it, he shares his study of the unconscious mind and how to unlock it to create more compelling and successful brands. Thousands of copies have been sold worldwide.
Daryl authored Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands. In it, he shares his study of the unconscious mind and how to unlock it to create more compelling and successful brands. Thousands of copies have been sold worldwide.
